What’s the Burberry Pattern Called?
Burberry, a renowned British luxury fashion brand, has become synonymous with its iconic check pattern. Known as the “Tartan,” this distinctive design has been a hallmark of the brand since its inception in 1856. The pattern, which has become a symbol of sophistication and British heritage, is a crucial aspect of Burberry’s identity and has been replicated and emulated by countless other designers and brands over the years. In this article, we will delve into the history, significance, and various iterations of the Burberry pattern, commonly referred to as the “Tartan.”
The origin of the Burberry Tartan dates back to the brand’s early days when Thomas Burberry designed the pattern for his waterproof fabric, known as “Tartan Trench Coat.” Initially, the Tartan was a plain, unpatterned fabric, but it was Burberry’s innovative idea to introduce a check pattern to enhance the fabric’s visual appeal. The design was inspired by the traditional Scottish tartan, which has a rich history and cultural significance.
The Burberry Tartan pattern consists of a black and red checkered design, with a subtle white trim. The pattern is composed of horizontal and vertical lines that intersect at right angles, creating a classic and timeless look. Over the years, the brand has introduced various colorways and variations of the Tartan, including monochrome, pastel, and even metallic finishes, but the core black and red combination remains the most iconic.
The significance of the Burberry Tartan lies not only in its aesthetic appeal but also in its historical and cultural roots. The pattern has become a symbol of British heritage and luxury, as well as a representation of the brand’s commitment to innovation and quality. The Tartan has been featured in numerous fashion campaigns, runway shows, and even on high-profile celebrities, further solidifying its status as a fashion staple.
In addition to its use in clothing, the Burberry Tartan has been extended to various other products, including accessories, home decor, and even fragrances. The brand’s ability to incorporate the Tartan into diverse product lines has helped establish a cohesive and recognizable brand image.
Despite the widespread replication of the Burberry Tartan, the brand has taken measures to protect its intellectual property. In 2017, Burberry successfully obtained a trademark for the Tartan pattern, ensuring that only authorized products can use the design. This move has helped maintain the exclusivity and prestige associated with the brand.
In conclusion, the Burberry pattern, commonly referred to as the “Tartan,” is an essential element of the brand’s identity and heritage. With its rich history, cultural significance, and timeless appeal, the Tartan has become a symbol of British luxury and fashion innovation. As Burberry continues to evolve and expand its product offerings, the Tartan pattern remains a steadfast and iconic representation of the brand’s legacy.
